ABOUT ME

Digital Health & Deep Tech | Serial Entrepreneur | Investor & Board Advisor | Speaker | Business Coach

With over 15 years of experience in entrepreneurship, investment, and digital health innovation, I’ve built, scaled, and exited multiple companies across continents. Today, I work with founders, executives, and investors to navigate growth, raise capital, and lead with clarity-turning bold ideas into scalable, investable businesses.

Alexandra Hirzel, founder of The Scale Foundry, pictured on the About page, helping founders and investors scale businesses

Resilience, Innovation, and the Drive to Build

Born and raised in a Siberian town by a single mother devoted to helping patients, I learned early on the value of resourcefulness, discipline, and service.

When I was in third grade, I wanted a pair of black shoes with bows that my mom couldn’t afford. She encouraged me to figure it out on my own—so I did. I saved my lunch money and launched my first business, buying and reselling notepads, pens, and movie posters to classmates. I earned enough to buy the shoes—and realized two things that still guide me today:

1. Solving problems while delivering value is the foundation of any business.

2. I wanted to become a CEO of many companies when I grew up.

Years later, I moved to the United States alone with just $320 to my name—and built a life and career rooted in entrepreneurship, innovation, and scaling impact.

Over the past 15+ years, I’ve brought to market solutions for providers, payers, pharma, medical device, self-insured employers, and patients. I’ve served as an executive, founder, advisor, and investor—working across three continents and partnering with organizations like the United Nations AI for Good, Plug and Play, IBM, and others.

Today, I coach founders and executives, advise venture-backed startups, invest in high-potential teams, and speak globally on innovation, execution, and digital health strategy. I bring a 360° perspective that comes from building, scaling, and exiting companies—and now investing—paired with a hands-on approach to solving real business problems through practical, future-focused solutions.

Outside of work, I live in Switzerland with my partner, our daughter, and our dog Oscar. I still play sports (after 11 years of competitive basketball in Russia, that part of me never left), and I continue to believe that with the right mindset, anything can be built.

Alexandra Hirzel, founder of The Scale Foundry, blending strategy and execution — holding a football and a laptop on the About page

My leadership philosophy is built on mentorship, radical candor, and a relentless focus on execution. I believe in fostering high-performing teams by creating an environment of trust, accountability, and continuous learning.

Years of playing basketball at a high level shaped my approach to leadership—emphasizing strategy, adaptability, and collective success. Today, I thrive on taking ideas from concept to market, ensuring that every product is built to solve real problems and drive measurable impact.

With a track record of fundraising and executing exits, I understand the full lifecycle of building and scaling companies. My perspective is shaped by both entrepreneurial and investor lenses, allowing me to anticipate challenges, assess risks, and identify opportunities from all angles.

Whether it’s raising capital, structuring strategic partnerships, or driving operational excellence, my focus is on building resilient, sustainable businesses with strong foundations and clear growth strategies.

Today, I operate across the US, Europe, and beyond —leveraging a global network to accelerate innovation and help bold ideas scale with purpose.

How I Lead, Build & Scale

Expertise Snapshot

TESTIMONIALS

Scott Pope, CEO ROAMD

“Know that Alexandra just gets things done. Alexandra is a dynamic, motivated individual with a passion for making Healthcare run more efficiently. She is a spirited advocate for patients and women in business. As a serial entrepreneur, she is seasoned in disruptive AI-powered tech, precision medicine, big data analytics and much more.”

Marc Banoub, CEO LyRise

“Alexandra is very sharp in her advice, especially in go-to-market & investor strategy. I believe she's very thoughtful and thorough when it comes to understanding business and finding ways to help you grow.”

Mittun Sharma, CEO myAllergy

“We had an extensive workshop where she helped me put together the foundations of a strategy of how to move forward. Alexandra was a breath of fresh air and was telling me precisely what I needed to hear. Her no holding back attitude really helped motivate me to take on her suggestions and move forward. She is incredibly talented and I look forward to any opportunity to work with her again.”

Kabuu Kihara, Diagnosoft Healthcare, CEO Ltd

“Alexandra is a brilliant and gifted entrepreneur and advisor who really understands what it takes for a company to succeed, and how to get there. I was blessed to have Alexandra advise me on my start-up and help us streamline our go-to market strategy. What really impressed me most about Alexandra is just how knowledgeable she is when it comes to healthcare innovations and start-ups, she possesses a great knowledge of the market and what it takes to succeed in this space. Her ability to read between the lines and address the issue as it is is one of her greatest qualities, she is an incredibly brilliant advisor and would be an asset to any company.”


Let’s Talk Strategy.

Have a project in mind? Looking for guidance, growth, or investment insight? Let’s connect and see how I can help.